We make socks. That’s it. Nothing else. No distractions. Nothing to steal our focus.
We are realist. We have taken a sock and perfected it.
We aren't trying to conqueror the world we just want to produce quality. Each day we collaborate on how to improve our socks and give consumers what they want, In reality, it's simple, behind closed doors its a chemistry equation. We use the finest threads and fibers to produce our socks. We are the brain, and let the masters on the machine produce.
There is a great deal of satisfaction to be gained from making something of such superior quality that you know it is going to stand the test of time. We obsess over our hard-work, efforts and detail that goes into every sock. That’s our reward. That’s why we stick to just making sock, for now. Yup, we just make socks.
As Steve Jobs said, "Do not try to do everything. Do one thing well."